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	<title>Atomic Direct, LTD</title>
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		<title>Drive Sales Through Television</title>
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		<pubDate>Tue, 29 Dec 2009 18:02:45 +0000</pubDate>
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		<title>You Put Hard Work into Creating Your Baby. Now What?</title>
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		<pubDate>Tue, 22 Dec 2009 17:17:23 +0000</pubDate>
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		<description><![CDATA[No matter how inventive your engineers, innovation doesn’t really matter until it is communicated to people who care and will adopt the product.

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		<title>TV Crosses the Chasm</title>
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		<description><![CDATA[Today’s Technology is so advanced that even early-adopters are intimidated. How do you gain control of communication in order to reach your business goals?
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		<title>Broadcast Television</title>
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				<category><![CDATA[Broadcast Television]]></category>

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		<description><![CDATA[TV is unique in its ability to ‘reach out’ to bring new consumers to a company or product. It increases awareness of your brand, increases web traffic and purchases and drives retail sales.
Best of all, it grabs consumers who wouldn’t otherwise encounter the product by demonstrating the value it brings their lives and reminding them [...]]]></description>
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		<title>Online Television</title>
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				<category><![CDATA[Online Television]]></category>

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		<description><![CDATA[Consumers are starved for useful video information that helps in their product search and which gives them the confidence needed to purchase a complicated product. This is especially true as prices increase beyond impulse spending (over $30) or when there is a long-term cost like a subscription fee.
Persuasive video on the the web is a [...]]]></description>
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		<title>In-Store Television</title>
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		<pubDate>Tue, 29 Dec 2009 18:17:37 +0000</pubDate>
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		<description><![CDATA[Consumers regularly complain that they find it hard to get the information they need to make informed and intelligent purchases. That’s why adding video to your retail environment will move people from “interest” to “purchase”. 
In-store TV can stand alone or is an excellent adjunct to a broadcast or online television campaign.
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