Consumers are starved for useful video information that helps in their product search and which gives them the confidence needed to purchase a complicated product. This is especially true as prices increase beyond impulse spending (over $30) or when there is a long-term cost like a subscription fee.
Persuasive video on the the web is a superb adjunct to broadcast campaigns or can stand on its own when supported with efforts to drive viewership.
Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.
Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.
Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.
Join the conversation or just see what Doug has to say about the latest in TV and advertising.
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