Atomic Direct, LTD

Tech Needs TV

Online Television

Posted by techadmin December - 29 - 2009 - Tuesday Comments Off on Online Television

Consumers are starved for useful video information that helps in their product search and which gives them the confidence needed to purchase a complicated product. This is especially true as prices increase beyond impulse spending (over $30) or when there is a long-term cost like a subscription fee.

Persuasive video on the the web is a superb adjunct to broadcast campaigns or can stand on its own when supported with efforts to drive viewership.

Doug Garnett, DRTV and Technology Industry Expert

Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.

Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.

Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.

Join the conversation or just see what Doug has to say about the latest in TV and advertising.

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