Consumers regularly complain that they find it hard to get the information they need to make informed and intelligent purchases. That’s why adding video to your retail environment will move people from “interest” to “purchase”.
In-store TV can stand alone or is an excellent adjunct to a broadcast or online television campaign.
Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.
Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.
Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.
Join the conversation or just see what Doug has to say about the latest in TV and advertising.
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