Atomic Direct, LTD

Tech Needs TV

Drive Sales Through Television

Posted by techadmin December - 29 - 2008 - Monday Comments Off on Drive Sales Through Television

You Put Hard Work into Creating Your Baby. Now What?

Posted by techadmin December - 22 - 2009 - Tuesday Comments Off on You Put Hard Work into Creating Your Baby. Now What?

No matter how inventive your engineers, innovation doesn’t really matter until it is communicated to people who care and will adopt the product.

TV Crosses the Chasm

Posted by techadmin November - 29 - 2009 - Sunday Comments Off on TV Crosses the Chasm

Today’s Technology is so advanced that even early-adopters are intimidated. How do you gain control of communication in order to reach your business goals?

Doug Garnett, DRTV and Technology Industry Expert

Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.

Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.

Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.

Join the conversation or just see what Doug has to say about the latest in TV and advertising.

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