No matter how inventive your engineers, innovation doesn’t really matter until it is communicated to people who care and will adopt the product.
Today’s Technology is so advanced that even early-adopters are intimidated. How do you gain control of communication in order to reach your business goals?
Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.
Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.
Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.
Join the conversation or just see what Doug has to say about the latest in TV and advertising.
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