No matter how inventive your engineers, innovation doesn’t really matter until it is communicated to people who care and will adopt the product. Read More →
TV is unique in its ability to ‘reach out’ to bring new consumers to a company or product. It increases awareness of your brand, increases web traffic and purchases and drives retail sales. Best of all, it grabs consumers who wouldn’t otherwise encounter the product by demonstrating the value it brings their lives and reminding them why they care about your brand. Read More →
Consumers are starved for useful video information that helps in their product search and which gives them the confidence needed to purchase a complicated product. This is especially true as prices increase beyond impulse spending (over $30) or when there is a long-term cost like a subscription fee. Persuasive video on the the web is a superb adjunct to broadcast campaigns or can stand on its own when supported with efforts to drive viewership. Read More →
Consumers regularly complain that they find it hard to get the information they need to make informed and intelligent purchases. That’s why adding video to your retail environment will move people from “interest” to “purchase”. In-store TV can stand alone or is an excellent adjunct to a broadcast or online television campaign. Read More →
Doug Garnett is founder and CEO of DRTV agency Atomic Direct and a leading expert on innovative uses of DRTV, infomercials and other in-depth TV and non-TV messages to build brand and drive sales.
Doug has been working in and around the technology field for 27 years. After starting in aerospace, he spent 5 years selling and marketing supercomputers. Since shifting to advertising, his clients have included AT&T, IBM, Apple, Disney Mobile, Ugobe, Presto, and Netpliance.
Doug sits on the editorial board of Response Magazine, is an adjunct professor of general advertising at Portland State University, and is a member of the Jordan-Whitney Greensheet Panel.
Join the conversation or just see what Doug has to say about the latest in TV and advertising.